Have you ever thought about what goes into the design of the different signs that you see all around you in Boston, Brooklyn, Cambridge, Worcester, Lowell, Saugus, MA, and the surrounding areas?
While on the surface, a sign conveys information of some type, there is more to it than just what you can read. At Park Press we have spent the last several generations studying and implementing the art and science of sign design with all of the different signs that we have created for our clients. It might be a pylon sign seen from the freeway, or it might be a directory sign inside your building. Each has different needs, and the color choices are meaningful in the same way that the letters and words chosen for the sign are meaningful. Contact us today to learn more about all the care that we put into the signs that we design and install for our clients.
Knowing Your Audience and Where They Will See the Sign
While you can just slap any colors and words on a sign and hope for the best, this isn’t the right way to make a sign stand out and draw attention in the way that most want. Instead, we ask several questions related to your sign such as where the sign will be located, who is going to be viewing your sign, as well as what elements you are deeming to be most appropriate to your business or organization. The answers to these questions will tell us a lot and go a long way toward an appropriate sign design.
For example, knowing where your sign will be located gives us all kinds of information. If your sign is meant to be seen primarily from the highway with drivers, then simpler is better. This is because your intended audience only has a few seconds or fractions of a second to take in the detail of the sign and understand what it means. This is different compared to a sign that will be primarily seen by pedestrians walking who have a much longer time to take in details of your sign.
What Elements Are Most Important from a Client Perspective?
Your logo, brand, and color choices are important, and let people know that they are dealing with your business and not a competitor. The sign needs to incorporate these so that people can quickly be reminded of your business. The shape, colors, and other aspects can all help, and fast food restaurants are a great illustration of this.
There is plenty of science around color choices and other things as it relates to signs in Boston, Brooklyn, Cambridge, Worcester, Lowell, Saugus, MA, and the surrounding areas, but don’t discount the art aspect of sign design.
At Park Press we work to blend the art and science of sign design to produce a sign that is eye-catching as well as informative while still helping people recall your brand. Contact us today to get started working on your new sign design.
