Packaging isn’t just packaging anymore. In Washington, D.C., New York, Massachusetts, and New Jersey, generic solutions no longer meet the needs of modern brands. When done right, custom packaging from Park Press goes beyond visual appeal—it helps reduce your brand’s overall waste footprint. From the materials you choose to how the packaging is used and recycled by the end consumer, thoughtful design can turn packaging into a sustainability asset. Reducing package size and material composition also delivers benefits beyond the box, lowering transportation costs, conserving raw materials, and improving efficiency across your supply chain. Contact us today to begin creating a more sustainable packaging solution—and leverage it as a powerful marketing advantage as well.
How Simple Reductions Can Make a Big Impact
When you are first making a product package, often times the focus is more on how to grab people’s attention on the shelf instead of how to make it the smallest, thinnest package possible. Many times, a business will end up redesigning their packaging to emphasize material reduction and other aspects. But doing so from the outset will end up saving a company a whole lot more over time than the cost of designing that packaging in the first place.
When looking at how much material your packaging takes, all options should be on the table for discussion. You don’t have to be set on the specific size of a bottle or box, and in fact it might be smarter to go larger or smaller in a retail product package. Do you need all of the layers of packaging that are being offered? Both cost savings and material savings can be had if they can be eliminated.
Be Intentional with Your Packaging Design
Just like you would be intentional with the colors that you use on your packaging, along with the slogans and wording that is being used, you should also be intentional with the design of your packaging and trying to use the least amount of material. This intentional design can also be part of your differentiation prospect, setting your brand apart from others that don’t take packaging design into consideration for their products.
Being conscious of the amount of material that you are using in your packaging design isn’t trying to shortchange customers in Washington, D.C., New York, Massachusetts, and New Jersey, but instead it is about trying to be good stewards of the resources that you use for your products. Park Press has decades of experience in designing packaging that minimizes material use as well as creates eye-catching layouts. Contact us today to talk more about sustainable packaging design.
